How we organise a funnel in 14 days

The first two weeks are a planning guide, not a guarantee of launch or results. Timing depends on access, materials, approvals and system readiness.

Where the difference gets lost

Start with the business, offer and current funnel. Agree on definitions of a lead, qualified contact and customer, and assign each stage an owner.

What to check

Check access, forms, events and UTM tags. Record the testing plan and decision criteria. The first review also identifies data gaps that still need work.

At the agreed milestone, explain what can be tested, which limits remain and what decision comes next.