B2B and professional services
NDA
Local acquisition for architecture and design
- Project
- NDA
- Industry
- B2B and professional services
- Period of cooperation
- 20 March – 1 May 2021 · 43 days
- Ad spend
- €448
- CTR
- 0.8%
- Clicks
- 3,888
Professional architecture and design services with local advertising.
Goal
Bring interested audiences to the services.
Challenge
For a long decision cycle, a click is not yet a qualified inquiry.
What Rainext did
Several ad groups for different offers were managed, comparing spend and audience response.
Strategy and funnel
Advertising offer → discover the work → inquire → consult. The first click is the quantitatively verified step here.
Context for the result
- Key finding
- From 20 March to 1 May 2021, 3,888 clicks and 489.7K impressions were recorded on €448 spend.
- Business lesson
- The next step is to connect inquiries with consultations and contracts. Clicks remain advertising metrics, not clients.
Advertising results
- Ad spend
- €448
- CTR
- 0.8%
- Clicks
- 3,888
- Impressions
- 490K
Ad platform (Meta) data is shown separately from actual inquiries and sales.
Conclusion: what changed
The case demonstrates offer work for professional services. Interest provides a basis for consultations; the final outcome is assessed through contracts.
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