Dentistry
NDA
Inquiries for dental services
- Project
- NDA
- Industry
- Dentistry
- Period of cooperation
- March – July 2026 · 5 mo.
- Business revenue
- ₴23.7K
- Payments
- 8
- Cost per payment
- $450
A dental studio promoting check-ups and clinic services.
Goal
Attract inquiries for medical services and support the journey from interest in the clinic to bookings and visits.
What Rainext did
We created ad copy, design and video, tested messages and lead forms, refined inquiry forms and qualification, and tracked bookings and payments.
Strategy and funnel
- $3,600Ad spend
- 295Actual inquiries
- 25Qualified inquiries8.5%
- 12Bookings48%
- 8Payments67%
- ₴23.7KBusiness revenue
Context for the result
- Bottleneck
- Only 25 of 295 inquiries (8%) passed qualification: the funnel narrowed before the booking stage.
- Key finding
- Refined forms and qualification made the real funnel visible: 295 inquiries → 25 qualified → 12 bookings → 8 payments.
- Business lesson
- For check-up offers, build qualification into the form itself and reply fast: inquiry volume on its own overstates demand.
Business results
- Business revenue
- ₴23.7K
- Payments
- 8
- Average sale
- ₴2,963
Revenue reflects actual sales in the stated period. Its ratio to ad spend is neither profit nor Meta-attributed ROAS.
Conversion metrics
- Cost per payment
- $450
- Bookings
- 12
- Qualified inquiries
- 25
- Cost per booking
- $300
- Inquiry → booking rate
- 4.1%
- Booking → payment rate
- 67%
- Inquiry → payment rate
- 2.7%
- Qualified inquiry rate
- 8.5%
Cost per patient, purchase or payment covers advertising spend in this period.
Advertising results
- Actual inquiries
- 295
- Ad spend
- $3,600
- Cost per inquiry
- $12
- Platform leads (Meta)
- 89
Ad platform (Meta) data is shown separately from actual inquiries and sales.
Conclusion: what changed
Inquiries, bookings and visits together show how the clinic's acquisition develops.
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