Education
NDA
Student inquiries for local branches
- Project
- NDA
- Industry
- Education
- Period of cooperation
- 8 May – 2 June 2025 · 26 days
- Cost per inquiry
- $6.9
- Business revenue
- ₴8,000
- Actual inquiries
- 98
A driving school with local branches, serving people looking for convenient nearby lessons.
Goal
Reach prospective clients and identify advertising approaches that generate service inquiries.
What Rainext did
We tested traffic, direct messages and lead forms, with local targeting around branches. After reviewing inquiry quality, we shifted more attention to lead forms.
Strategy and funnel
- $673Ad spend
- 98Actual inquiries
- 1Payments1%
- ₴8,000Business revenue
Context for the result
- Bottleneck
- During the test period (8 May – 2 June 2025), 98 inquiries led to one recorded payment: demand was confirmed, while enrolment from those inquiries remained the open step.
- Key finding
- Lead forms brought better-quality inquiries than traffic or direct messages, so attention shifted to them.
- Business lesson
- A short test shows which channel brings real inquiries; judging enrolments needs a longer period and tracking from inquiry to payment.
Business results
- Business revenue
- ₴8,000
- Payments
- 1
- Average sale
- ₴8,000
Revenue reflects actual sales in the stated period. Its ratio to ad spend is neither profit nor Meta-attributed ROAS.
Conversion metrics
- Inquiry → payment rate
- 1%
- Cost per payment
- $673
Cost per patient, purchase or payment covers advertising spend in this period.
Advertising results
- Cost per inquiry
- $6.9
- Actual inquiries
- 98
- Ad spend
- $673
- Clicks
- 1,067
- New followers
- 96
Ad platform (Meta) data is shown separately from actual inquiries and sales.
Conclusion: what changed
The work delivers business inquiries and a fouNDAtion for further acquisition development.
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