Healthcare
NDA
Medical advertising with measurable results
- Project
- NDA
- Industry
- Healthcare
- Period of cooperation
- March – May 2026 · 2 mo.
- Business revenue
- ₴17.8K
- Payments
- 28
- Cost per payment
- $60
A medical project advertising several service areas.
Goal
Reach prospective clients and identify advertising approaches that generate service inquiries.
What Rainext did
We managed campaigns and budgets by service area, reviewing advertising inquiries alongside business contacts and payments.
Strategy and funnel
- $1,670Ad spend
- 1,004Actual inquiries
- 28Payments2.8%
- ₴17.8KBusiness revenue
Context for the result
- Bottleneck
- 28 of 1,004 inquiries ended in a payment (2.8%). An inquiry cost ≈$1.7, while advertising cost per recorded payment was ≈$60.
- Key finding
- Budgets were run per service area and judged by business contacts and payments, not by platform leads alone.
- Business lesson
- Cheap inquiries are not the goal: budget belongs where inquiries become paid visits, and tracking payments per service area is what makes that decision possible.
Business results
- Business revenue
- ₴17.8K
- Payments
- 28
- Average sale
- ₴635
Revenue reflects actual sales in the stated period. Its ratio to ad spend is neither profit nor Meta-attributed ROAS.
Conversion metrics
- Cost per payment
- $60
- Inquiry → payment rate
- 2.8%
Cost per patient, purchase or payment covers advertising spend in this period.
Advertising results
- Actual inquiries
- 1,004
- Ad spend
- $1,670
- Cost per inquiry
- $1.7
- Platform leads (Meta)
- 913
- Clicks
- 22.6K
Ad platform (Meta) data is shown separately from actual inquiries and sales.
Conclusion: what changed
The work delivers business inquiries and a fouNDAtion for further acquisition development.
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