E-commerce
NDA
Online and in-store sales in one system
- Project
- NDA
- Industry
- E-commerce
- Period of cooperation
- April 2020 – July 2025 · 64 mo.
- Purchases
- 18.7K
A project selling through a store, website, Instagram, Facebook and Viber. Purchases are considered by channel.
Goal
Support sales and connect everyday communication with business results.
Challenge
Customers can discover a product online and buy in-store. Reactions and followers are not substitutes for sales.
What Rainext did
Social inquiries and purchases by channel were tracked. The longer sales trend was considered alongside advertising clicks.
Strategy and funnel
Discover online or visit the store → choose a product → receive advice → purchase. Online and in-store sales remained separate channels.
Context for the result
- Key finding
- From April 2020 to August 2025, 18.7K purchases were recorded across the business’s sales channels.
- Business lesson
- A multichannel business should review all purchases without automatically attributing them to a single advertising platform.
Business results
- Purchases
- 18.7K
Conclusion: what changed
65 months of result history help reveal seasonality and support sales planning. Purchases are not a count of unique customers.
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