Service sales
NDA
Applications and payments in service sales
- Project
- NDA
- Industry
- Service sales
- Period of cooperation
- February – June 2025 · 4 mo.
- Business revenue
- $21.6K
- Revenue / ad spend
- 2.3×
- Applications
- 4,304
A service project advertising through two accounts and following up on incoming applications.
Goal
Reach prospective clients and identify advertising approaches that generate service inquiries.
What Rainext did
We managed advertising and budgets in two accounts, reviewing applications and payments together for an overall view of acquisition and service sales.
Strategy and funnel
- $9,243Ad spend
- 4,304Applications
- 37Payments0.9%
- $21.6KBusiness revenue
Context for the result
- Bottleneck
- Applications were plentiful and cheap (4,304 at ≈$2 each), but only 37 ended in a payment — under 1%. The narrowing happened between application and payment.
- Key finding
- The period generated $21.6K of revenue against $9.2K of ad spend: a ≈2.3× ratio and ≈$584 per payment. Service margin is needed to assess profit.
- Business lesson
- For high-ticket services, judge campaigns by payments and revenue, not application volume: early qualification and fast follow-up matter more than a cheaper application.
Business results
- Business revenue
- $21.6K
- Revenue / ad spend
- 2.3×
- Payments
- 37
- Average sale
- $584
Revenue reflects actual sales in the stated period. Its ratio to ad spend is neither profit nor Meta-attributed ROAS.
Conversion metrics
- Cost per payment
- $250
- Inquiry → payment rate
- 0.9%
Cost per patient, purchase or payment covers advertising spend in this period.
Advertising results
- Applications
- 4,304
- Ad spend
- $9,243
- Cost per application
- $2.2
- Clicks
- 32.7K
Ad platform (Meta) data is shown separately from actual inquiries and sales.
Conclusion: what changed
The work delivers business inquiries and a fouNDAtion for further acquisition development.
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