All case studies

Healthcare

NDA

Inquiries and payments for a physician-led project

Project
NDA
Industry
Healthcare
Period of cooperation
March 2025 – January 2026 · 11 mo.
Business revenue
$54.4K
Payments
592
Cost per payment
$61

Dr NDA’s project offers health and support programmes. Advertising introduced the offer to its audience and generated inquiries from interested people.

Goal

Reach prospective clients and identify advertising approaches that generate service inquiries.

What Rainext did

We managed Meta Ads campaigns for inquiries and conversions, reviewing advertising alongside actual inquiries and payments to understand the journey from initial interest to a programme purchase.

Strategy and funnel

  1. $35.9KAd spend
  2. 5,358Actual inquiries
  3. 592Payments11%
  4. $54.4KBusiness revenue

Business results

Business revenue
$54.4K
Payments
592
Revenue / ad spend
1.5×
Average sale
$92

Revenue reflects actual sales in the stated period. Its ratio to ad spend is neither profit nor Meta-attributed ROAS.

Conversion metrics

Cost per payment
$61
Inquiry → payment rate
11%

Cost per patient, purchase or payment covers advertising spend in this period.

Advertising results

Actual inquiries
5,358
Ad spend
$35.9K
Cost per inquiry
$6.7
Platform leads (Meta)
7,133
Clicks
119K

Ad platform (Meta) data is shown separately from actual inquiries and sales.

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