E-commerce
NDA
Finding a better path to purchase
- Project
- NDA
- Industry
- E-commerce
- Period of cooperation
- 19 August – 20 September 2026 · 33 days
- Business revenue
- ₴65.1K
- Purchases
- 19
- Cost per purchase (CPA)
- $152
A wellness e-commerce brand. Advertising tests were combined with analysis of the product journey on the website.
Goal
Test advertising approaches for the product and identify opportunities to improve the path to purchase.
What Rainext did
We tested advertising hypotheses and reviewed the journey from the ad to purchase, then prepared product messaging and page improvement recommeNDAtions.
Context for the result
- Bottleneck
- The test period recorded 19 actual purchases while Meta reported 25. Advertising cost per actual purchase was ≈$152; compare this with margin and repeat orders.
- Key finding
- The gap between platform-reported and actual purchases, and the journey analysis, pointed to the product page and messaging as the next lever.
- Business lesson
- In e-commerce tests, count actual orders and revenue, not platform purchases; improving the product page often unlocks more than new creative.
Business results
- Business revenue
- ₴65.1K
- Purchases
- 19
- Average order value
- ₴3,424
Revenue reflects actual sales in the stated period. Its ratio to ad spend is neither profit nor Meta-attributed ROAS.
Conversion metrics
- Cost per purchase (CPA)
- $152
Cost per patient, purchase or payment covers advertising spend in this period.
Advertising results
- Ad spend
- $2,888
- Platform-reported purchases (Meta)
- 25
- Clicks
- 15K
- New followers
- 426
Ad platform (Meta) data is shown separately from actual inquiries and sales.
Conclusion: what changed
The tests generated initial sales and helped identify the next steps for advertising and the website.
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