All case studies

Dentistry

NDA

From interest in the clinic to a booking

Project
NDA
Industry
Dentistry
Period of cooperation
May – September 2026 · 5 mo.
Business revenue
₴624K
Patients
136
Cost per patient
$64

A dental clinic with multiple locations. Advertising work covered inquiry acquisition and the journey towards appointments.

Goal

Attract inquiries for medical services and support the journey from interest in the clinic to bookings and visits.

What Rainext did

We managed advertising across clinic locations, controlled budgets and reviewed inquiry quality. Bookings and patients were part of the performance assessment.

Strategy and funnel

  1. $8,758Ad spend
  2. 1,034Actual inquiries
  3. 301Qualified inquiries29%
  4. 239Bookings79%
  5. 136Patients57%
  6. ₴624KBusiness revenue

Business results

Business revenue
₴624K
Patients
136
Revenue per patient
₴4,589

Revenue reflects actual sales in the stated period. Its ratio to ad spend is neither profit nor Meta-attributed ROAS.

Conversion metrics

Cost per patient
$64
Bookings
239
Qualified inquiries
301
Cost per booking
$37
Inquiry → booking rate
23%
Booking → patient rate
57%
Inquiry → patient rate
13%
Qualified inquiry rate
29%

Cost per patient, purchase or payment covers advertising spend in this period.

Advertising results

Actual inquiries
1,034
Ad spend
$8,758
Cost per inquiry
$8.5
Platform leads (Meta)
837

Ad platform (Meta) data is shown separately from actual inquiries and sales.

Conclusion: what changed

Inquiries, bookings and visits together show how the clinic's acquisition develops.

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