B2B and professional services
NDA
Client acquisition for professional services
- Project
- NDA
- Industry
- B2B and professional services
- Period of cooperation
- February – August 2025 · 6 mo.
- Business revenue
- ₴55K
- Actual inquiries
- 312
- Ad spend
- $4,911
An SEO agency reaching prospective business clients through advertising.
Goal
Reach prospective clients and identify advertising approaches that generate service inquiries.
What Rainext did
We reviewed campaigns and inquiry quality, paused weaker ads and developed new videos and scripts, using team feedback on contact quality to guide decisions.
Strategy and funnel
- $4,911Ad spend
- 312Actual inquiries
- 1Payments0.3%
- ₴55KBusiness revenue
Context for the result
- Bottleneck
- The step from inquiry to contract: of 312 inquiries, one became a paid project worth ₴55K.
- Key finding
- Contact quality, not volume, was the deciding signal: the client team’s feedback on contacts decided which ads were paused and which new videos and scripts were made.
- Business lesson
- In B2B, optimise advertising for qualified conversations and contract value: a low cost per inquiry means little until the sales team confirms lead quality.
Business results
- Business revenue
- ₴55K
- Payments
- 1
- Average sale
- ₴55K
Revenue reflects actual sales in the stated period. Its ratio to ad spend is neither profit nor Meta-attributed ROAS.
Conversion metrics
- Cost per payment
- $4,911
- Inquiry → payment rate
- 0.3%
Cost per patient, purchase or payment covers advertising spend in this period.
Advertising results
- Actual inquiries
- 312
- Ad spend
- $4,911
- Cost per inquiry
- $16
- Clicks
- 4,833
Ad platform (Meta) data is shown separately from actual inquiries and sales.
Conclusion: what changed
The work delivers business inquiries and a fouNDAtion for further acquisition development.
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