Local services
NDA
Advertising presence across three cities
- Project
- NDA
- Industry
- Local services
- Period of cooperation
- July – September 2021 · 3 mo.
- Ad spend
- $1,217
- CTR
- 0.3%
- Clicks
- 3,695
Bridal advertising for Rivne, Vinnytsia and Ternopil.
Goal
Reach interested audiences in each city.
Challenge
Demand and advertising response differ by city; aggregate figures can hide those differences.
What Rainext did
Advertising was managed and evaluated by city, with budget and clicks considered for each local market.
Strategy and funnel
Discover locally → click → contact the salon.
Context for the result
- Key finding
- From July to September 2021, 3,695 clicks and 1.31M impressions were recorded on $1.22K spend.
- Business lesson
- The next measurement layer is fittings and orders per salon. Impressions are not unique customers.
Advertising results
- Ad spend
- $1,217
- CTR
- 0.3%
- Clicks
- 3,695
- Impressions
- 1.31M
Ad platform (Meta) data is shown separately from actual inquiries and sales.
Conclusion: what changed
Advertising created points of contact across three cities. Further decisions should connect to fittings and sales, not just clicks.
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