E-commerce
NDA
Sales across a product range
- Project
- NDA
- Industry
- E-commerce
- Period of cooperation
- 7 April – 21 May 2025 · 45 days
- Business revenue
- ₴117K
- Product 1 payments
- 160
- Cost per payment
- $13
A project with multiple products and offer tiers, with sales reviewed separately by product.
Goal
Reach interested buyers and support product sales through advertising.
What Rainext did
We managed advertising and reviewed sales by product, tracking inquiries, payments and revenue to understand each offer's contribution.
Strategy and funnel
- $2,046Ad spend
- 188Actual inquiries
- 160Product 1 payments85%
- ₴117KBusiness revenue
Business results
- Business revenue
- ₴117K
- Product 1 payments
- 160
- Average sale
- ₴733
- Product 2 payments
- 7
Revenue reflects actual sales in the stated period. Its ratio to ad spend is neither profit nor Meta-attributed ROAS.
Conversion metrics
- Cost per payment
- $13
- Inquiry → payment rate
- 85%
Cost per patient, purchase or payment covers advertising spend in this period.
Advertising results
- Actual inquiries
- 188
- Ad spend
- $2,046
- Cost per inquiry
- $11
- Clicks
- 7,306
Ad platform (Meta) data is shown separately from actual inquiries and sales.
Conclusion: what changed
Sales and product interest guide the next advertising decisions.
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