E-commerce
NDA
From product discovery to the first order
- Project
- NDA
- Industry
- E-commerce
- Period of cooperation
- 9 April – 6 May 2021 · 28 days
- Ad spend
- $258
- Platform-reported purchases (Meta)
- 3
- CTR
- 0.5%
A product project with campaigns for clicks, messages and purchases.
Goal
Reach interested people and test buying interest.
Challenge
An early test should evaluate the path to an order, not just inexpensive clicks.
What Rainext did
Campaigns for clicks, conversations and purchases were managed and considered by their role in the funnel.
Strategy and funnel
Discover → click or conversation → order.
Context for the result
- Key finding
- In 28 days, 698 clicks and 3 Meta-attributed purchases were recorded on $258 spend. This is an early test, not proof of sustained profitability.
- Business lesson
- The next step is to check the product page, checkout and actual payments before increasing spend.
Advertising results
- Ad spend
- $258
- Platform-reported purchases (Meta)
- 3
- CTR
- 0.5%
- Clicks
- 698
- Impressions
- 141K
Ad platform (Meta) data is shown separately from actual inquiries and sales.
Conclusion: what changed
The test provides a basis for further funnel checks. Platform purchases stay separate; profit and actual orders are not inferred from clicks.
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