All case studies

Dentistry

NDA

From an inquiry to a dental appointment

Project
NDA
Industry
Dentistry
Period of cooperation
January 2025 – September 2026 · 21 mo.
Business revenue
₴9.83M
Patients
828
Cost per patient
$19

NDA is a dental clinic. Our advertising work covered inquiry acquisition and the patient journey from first contact to booking and visiting the clinic.

Goal

Attract inquiries for dental services and support the journey from interest in the clinic to dental appointments and visits.

What Rainext did

We managed advertising and budget, tracked inquiry quality, bookings and visits, and assessed campaigns against the clinic's business results.

Strategy and funnel

  1. $15.4KAd spend
  2. 1,442Actual inquiries
  3. 828Patients57%
  4. ₴9.83MBusiness revenue

Business results

Business revenue
₴9.83M
Patients
828
Revenue per patient
₴11.9K

Revenue reflects actual sales in the stated period. Its ratio to ad spend is neither profit nor Meta-attributed ROAS.

Conversion metrics

Cost per patient
$19
Inquiry → patient rate
57%

Cost per patient, purchase or payment covers advertising spend in this period.

Advertising results

Actual inquiries
1,442
Ad spend
$15.4K
Cost per inquiry
$11

Conclusion: what changed

The results cover the dental acquisition journey: inquiries, appointment bookings and patient visits.

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