All case studies

Healthcare

NDA

Client acquisition for medical services

Project
NDA
Industry
Healthcare
Period of cooperation
March – November 2025 · 9 mo.
Payments
173
Cost per payment
$88
Inquiry → payment rate
25%

A clinic with several medical service areas. The work covered inquiry acquisition and performance assessment.

Goal

Reach prospective clients and identify advertising approaches that generate service inquiries.

What Rainext did

We managed advertising and budgets for the clinic's service areas and reviewed Meta leads, business inquiries and payments across the acquisition journey.

Strategy and funnel

  1. $15.2KAd spend
  2. 690Actual inquiries
  3. 173Payments25%

Business results

Payments
173

Conversion metrics

Cost per payment
$88
Inquiry → payment rate
25%

Cost per patient, purchase or payment covers advertising spend in this period.

Advertising results

Actual inquiries
690
Ad spend
$15.2K
Cost per inquiry
$22
Platform leads (Meta)
1,972
Clicks
33.1K

Ad platform (Meta) data is shown separately from actual inquiries and sales.

Conclusion: what changed

The work delivers business inquiries and a fouNDAtion for further acquisition development.

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